Podcast マスター John Lee Dumas

Title: Podcast launch(A step by step guide of how to launch your podcast)

https://www.amazon.com/Podcast-Launch-complete-launching-Tutorials/dp/1508418594/ref=asap_bc?ie=UTF8\


Why Podcast 10 Reasons


1.Offers on demand,passionate,targeted content.

2.It is free

3.Accessible from smartphone

4.Readily available on tablets

5.At your fingertips,thanks to wifi

6.Provides the opportunity for an intimate connection

Can get "I listen to your podcast every day and although we haven't met I feel as though we are close friends"

7.Gives you instant authority and credibility

-when you work hard and create a show that has a large and engaged audience, you too will have access to the experts in your industry who simply don't have the time to share their expertise and knowledge with people on a one to one basis

8.Affords you a broad reach

9 Delivers amazing statistics

-podcast, you can measure the exact number of downloads with extreme accuracy.

- Message "We would be thrilled to have you as a guest on our show, entrepreneurs on Fire, a top ranked business, averaging over 1 million unique listens each month in over 145 countries. We understand you have a busy schedule, and that's why we have developed an efficient,30 minute audio interview over Skype. We have awesome lineup thus far, including Tim ferris etc. just to name a few "

10.The ability to monetize

-$ 250,000 every month

Over $60,000 every month from  sponsorships

- affiliate income, mentoring, products, services, masterminds



1.Basic.7Strategy 8.Audience 9.Monetizeが重要。



 ️1.Podcasting Basics（基本）
1) Choose a topic industry niche that you are going to focus your podcast on Jims case.

   Like himself,the active types who were at the gym 5 days a week not listening to top 40 jams

   but inspiring and motivating content（ニッチのトピックをチョイスする）

  Task1: What niche are you trying to fill with your podcast?

  Task2: Who is your avatar?

2) Audio or video?　（オーディオかビデオか）

3) Self- host or Co-host?　（一人か複数か）

4) Interview Format or Topic based?（インタビュー形式かトピックベースか）

Finally create mission statement



️ 2. Podcasting Equipment（ツール）
Computer,microphone,recording software

Microphone: Logitech clear chat USB headset $29 ATR 2100 $ 60 Heil PR-40 $327

Recording software:



 ️3. Recording and Editing your podcast

 ️4. Creating intros and outros （イントロとアウトロ）
Include 1 fully explain your podcast. 2 what you are delivering value wise each episode 3. The consistency you'll be providing.

- initial episodes, important to let your audience know your production schedule.

- ask audience for iTunes rating and review if they enjoyed the episode and ask for listeners to visit your site and join your email list

- Resource to create intro and outro

TimThePage. Com

MusicBakery.com

Pond5.com

Audio jungle

Fiver.com→山田塾で使用。シカゴの黒人に依頼



 5. Tagging, uploading and embedding your podcast （タグ付け、アップロード、アップロード先）
1) Tag the mp 3 file

2) Upload to your media host

3) Schedule the release to the major directories; iTunes, stitcher, blackberry



Use LibSyn



6. Submitting your podcast to iTunes etc （iTunesへ提出）

️7. The perfect podcast launch strategy（戦略）
Take full advantage of 56 glorious days.

Pre launch

1)Build your platform（プラットフォームの構築）

Listeners want a headquarters where they can learn more

2) Create a Website（Webサイト作成）

Fyi entrepreneurs fire.com

-Show notes page that sums up each show

- Resource page, which includes affiliate links coaching sessions other valuable resources

Recommended Wordpress website is BlueHost

3) Start an email list（メールリスト作成）

4) Get leadpagesl（リードページの作成）

5) Be social（ソーシャルネットワークを駆使する）

For sharing show, use virtual assistant to manage FB Twitter LinkedIn Pinterest Google accounts but when you first launch not necessarily needs VA.

6) Create multiple episodes（エピソードを最低３つ作っておく）

Before you launch, have at least three shows completed and publish all three at the same time.



️8. Building your podcast audience（ファン構築）
Focus: follow one course until success

Platform: reach out to everyone, family friends people on Facebook Twitter past interviewees upcoming interviewees simply ask them take a minute to subscribe and give a 5 star rating and review.



- Continue to focus continue to produce incredible content and continue to ask people to subscribe, rate,review your show.



️9. Monetizing（マネタイズ）
How do you make money?

1) Affiliate commission: 3000 visits every day. People want to learn more.　（アフィリエイト）

Technic you can use is creating a 7 minutes video tutorial. Promotes this in one of intros on entrepreneur on fire

2) Partnerships: with audible. com（パートナーシップ）

they provide with unique link to subscribe for a free 30day trial. and receive commision.

3) Coaching : mentorship program （コーチング）

audience's coach

4) Mastermind: firenationelite

credibility 意識高い系の集まり

5) Sponsor ship:  Let's take a minute to turn back the clock and go through my first six months, which we will call the pre sponsoreship days , you can get an idea of why sponsores started to approach me in the first place.

Sponsorship industry standard

15 second pre roll( right after intro,$18 per 1000 listens or 60 second mid roll(during outro, $25 per 1000 listens)



️10. Conclusion
Review me on Amazon.